With nearly two decades of experience, we specialized in graphic design, website development, SEO and social media marketing.

Web design services · Delhi NCR, India & overseas

A Website That Looks Good and Produces Nothing Is Still a Failed Website

Most business websites are not ugly. They are slow on a phone, the enquiry form quietly stopped working in March, nobody internally can change a sentence without raising a ticket, and no one has checked what any of it does.

We build sites where those four things are handled first and the visual design sits on top of them. Our web design services India wide, and from Delhi NCR in person, cover the build, the speed work, the forms and the handover, so you are not dependent on us to run your own website.

Site check
Loads on 4G in✗ 8.4 seconds
Phone number tappable✗ plain text
Enquiry form tested✗ going to spam
Team can edit text✗ agency only
Looks professional✓ yes
Illustrative example, and the most common one. Four failures that cost enquiries, and the only box ticked is the one people judge the site by.

Working Since January 2007

Swaranjit Singh has worked in design and digital since 2007, including fifteen years leading brand, design and digital for a corporate investigation group. PIXELS TRAIL now runs as a custom web design company serving clients here and overseas.

Built for You to Run

WordPress set up so your team can change text, add a page and upload a document without calling us. The handover includes a short walkthrough, not a login and good luck.

Speed Is Part of the Build

Core Web Vitals checked before launch, not sold back to you as a separate optimisation project six months later.

You Own Everything

Domain, hosting, admin access, theme files and content stay in your name. We are a website design agency Delhi NCR businesses can leave, which is the only kind worth hiring.

Written by Swaranjit Singh, Founder of PIXELS TRAIL, working in branding and design since January 2007. Reviewed October 2026. Pricing and process on this page reflect how we actually work, and are updated when they change.

The difference a plan makes

What Changes When the Website Is Built to Do a Job

Without the Basics Handled

  • ✗It is slow on a phoneMost traffic is mobile and most of it is on patchy data. A site that feels fine on your office wifi can be unusable on a train.
  • ✗The enquiry form is brokenNobody tests it after launch. Forms fail silently, go to an inbox nobody opens, or land in spam, and the business concludes the website does not work.
  • ✗Nobody can edit a wordA price change or a new team member means an email to an agency and a three day wait, so the site slowly goes out of date.
  • ✗It gets rebuilt every two yearsEach rebuild starts from nothing because the last one was a closed template, so you pay for the same pages again.
  • ✗No one knows what it doesNo analytics, no call tracking, no idea which pages produce enquiries, so every decision about the site is a guess.
VS

With Them Handled

  • ✓It loads fast on real phonesTested on a throttled mobile connection, not just a desktop score, because that is where your visitors actually are.
  • ✓Enquiries arrive and are traceableForms tested on launch day, routed to a real inbox, with a confirmation to the sender and a record you can audit.
  • ✓Your team edits the simple thingsText, images, team members, documents and new pages, handled internally without a ticket.
  • ✓It extends instead of restartingNew sections are added to the existing system, so year three costs a fraction of year one.
  • ✓You can see what worksAnalytics and goals configured at launch, so you know which pages produce the enquiries and which exist out of habit.

Why this matters now

What the Research Actually Says

We publish sources instead of adjectives. All four of these are measurements from published research rather than agency opinion, and the sources are listed underneath so you can check them.

53%

Of mobile visitors leave a page that takes over three seconds

Google and SOASTA Research analysed mobile landing pages and found 53 percent of visits were abandoned past the three second mark. The same analysis found the average mobile landing page took 22 seconds to fully load. Published 2017.

113%

Rise in bounce probability as load time goes from one second to seven

From the same Google and SOASTA analysis, modelled across a large set of bounce and conversion data. The curve is steep at the start, which is why the first second matters more than the fifth.

8.4%

Retail conversion lift from a 0.1 second gain in mobile speed

Google commissioned 55 and Deloitte to monitor 37 European and American brand sites across more than 30 million user sessions at the end of 2019. A one tenth of a second improvement lifted retail conversion by 8.4 percent, and moved 21.6 percent more users from the first form step to submission.

46.1%

Of credibility comments were about how a site looked

Stanford Persuasive Technology Lab and Consumer WebWatch asked 2,684 people to assess live websites. Design look was the most mentioned factor, ahead of information structure and company reputation. Published 2002, and the finding has aged well.

Sources: Google and SOASTA Research, mobile page speed benchmarks, 2017. Google with 55 and Deloitte, Milliseconds Make Millions, 37 brands and 30 million sessions, data collected late 2019. Fogg et al., How Do People Evaluate a Web Site’s Credibility, Stanford Persuasive Technology Lab for Consumer WebWatch, 2002, n=2,684.

Run This Check on Your Own Website Right Now

Five minutes, your own phone, mobile data rather than wifi. This is the check we run before quoting anything, and you can do it yourself first.

  • Open your homepage on mobile data and count the seconds
  • Tap your phone number and see whether it dials
  • Submit your own enquiry form and wait for it to arrive
  • Try to change one sentence yourself
  • Search your business name and read what Google shows

If the page took more than four seconds, the number was not tappable, the form never arrived, or you could not change the sentence, you have found the problem and it is not the visual design. Those four are the cheapest things on this page to fix, and in a lot of cases they do not need a new website at all. We will say so if that is what we find.

Our process

A Seven Step Website Design Process

01

Goals and Audit

What the site has to produce, in numbers if you have them: enquiries, calls, applications, orders. Then an audit of the current site covering speed, mobile, forms, analytics and what already ranks, so we do not throw away pages that are working.

02

Structure First

A sitemap and the path through it. Which pages exist, what each one is for, and what the visitor does next. Most weak sites fail here: they are a list of pages rather than a route to an enquiry.

03

Wireframes Before Design

Page layouts as plain blocks, no colour or imagery. This is where content order and hierarchy get decided, and it is by far the cheapest point to change your mind.

04

Design

Two directions for the homepage and one key inner page, applied to your real content. You pick one, we take it through the rest.

05

Build

WordPress, built so content is editable where it should be and locked where it should not. Responsive from the start rather than squeezed onto mobile at the end.

06

Test Properly

Speed on a throttled mobile connection, Core Web Vitals, every form submitted and received, every link checked, behaviour on real phones, and redirects mapped from the old URLs so rankings carry over.

07

Launch and Handover

Analytics and goals configured, admin access in your name, a short walkthrough so your team can edit confidently, and documentation. After that, maintenance is optional rather than assumed.

WordPress, Custom Code and Website Builders Are Different Trade-Offs

Three ways to build the same website, with different costs, different ceilings and different ways of going wrong. This is the comparison we give on a first call, including where we are the wrong choice.

WordPressCustom codeWebsite builder
Best forMost business sites, where content changesWeb apps, logins, unusual functionalityA single page while you are starting out
Typical cost shapeModerate build, low ongoingHighest build, needs a developer to changeLowest build, monthly fee forever
Who can edit contentYour team, after a short walkthroughUsually a developerYour team, inside their editor
Speed ceilingHigh, if built carefully rather than plugin-stackedHighestCapped by their platform
Main failure modePlugin bloat and neglected updatesCosts a developer visit to change a priceYou cannot take the site with you

We build in WordPress, so read that column with appropriate suspicion. The honest version: if you need a single page and have no budget, a builder is a reasonable start and we will tell you that. If you need user logins, calculators, integrations with your ERP or anything genuinely bespoke, custom code is the right answer and a WordPress site pretending to do it will cost you more in the end. For most businesses that publish content, take enquiries and want to run their own site, WordPress wins on cost of ownership rather than on build price. More detail in WordPress website design and custom website development.

What you get

What a Website Design Project Delivers

No line item that simply says website. This is what is produced and handed over.

Audit of the current site

Speed, mobile behaviour, forms, analytics and existing rankings, documented before anything is replaced.

Sitemap and page structure

What exists, what it is for, and the route from landing to enquiry.

Wireframes

Content order and hierarchy agreed as plain layouts before any visual work starts.

Responsive design

Designed for a phone and a desktop as two real cases, not one squeezed into the other.

The built site

WordPress, editable where it should be, with no page builder dependency we cannot hand over.

Forms that are tested

Submitted, received, confirmed to the sender, and routed to an inbox someone opens.

Speed and Core Web Vitals

Images, caching, fonts and scripts handled during the build, measured on a throttled mobile connection.

Redirect map and SEO basics

Old URLs mapped to new ones, titles and descriptions written, so a new site does not cost you existing rankings.

Handover and training

Admin access in your name, a walkthrough for your team, and written documentation.

Who This Is Built For

A website earns its cost fastest where buyers research before they call, and where the enquiry is worth real money.

Manufacturers and industrial firms

Buyers compare specifications before they call. Product pages, downloadable datasheets and a catalogue that works on a phone do most of the selling.

B2B and professional services

A credentials site read by a committee after the meeting. Clarity and proof matter more than animation.

Healthcare practices and clinics

Patients want location, timings, procedures and reassurance in the first screen. Appointment enquiries fail on small details.

Education

Prospectuses, admission enquiries and parent facing information, under real seasonal traffic spikes.

Corporate organisations

Multi-division sites that have drifted, where the structure is the problem rather than the look. Often a job for professional website designers working alongside an internal team.

Retail and ecommerce brands

Where speed is revenue and every tenth of a second shows up in the conversion rate.

Businesses with a site that no longer fits

You have outgrown it, or it was built by someone who has gone quiet. Usually a redesign rather than a rebuild.

What actually changes

What Changes in the Business, Not Just the Design

Not promises about traffic. These are the mechanical changes a properly built site produces, and why they happen.

Enquiries you can actually trace

Forms, calls and analytics configured together, so you know which pages produce business instead of guessing from total visits.

Your team stops waiting on an agency

The weekly small changes happen internally, which is faster for you and keeps our time on work that needs thinking.

It holds up on a phone

Most of your traffic is mobile. A site tested on a real connection stops losing the half of visitors who never see it load.

It does not need rebuilding in eighteen months

Because it extends. New pages and sections get added to the same system rather than triggering another project.

What a Standard Engagement Actually Looks Like

This is the shape of a typical Standard tier project. It is an illustration of how the work runs, not a case study, and no client results are implied by it.

Week 1

Goals, audit and sitemap. We measure the current site and agree what the new one has to produce. You see the audit findings and the proposed structure at the end of the week.

Week 2

Wireframes for the homepage and the main page types, as plain layouts. This is where content order is settled, so we spend real time here and you should too.

Week 3

Design directions on your own content. You choose one, or ask for a combination.

Week 4

Build begins on the approved design, starting with the page types that repeat. Content goes in as it arrives from you, which is usually the critical path.

Week 5

Remaining pages, forms, analytics, speed work and the redirect map from your old URLs.

Week 6

Testing and launch. Speed on a throttled connection, every form submitted and received, links checked, then launch and a walkthrough for your team.

Published pricing

What a Website Costs With Us

Ask about website design cost in Delhi and you will be quoted anything from eight thousand rupees to several lakh for what sounds like the same thing. Most agency sites publish nothing at all. Here are our business website design packages India wide, in INR with an approximate USD equivalent, so you can judge the range before you hire a website design company rather than after. There is a fuller breakdown on website design cost in India.

Starter

INR 35,000 to 75,000
approx. USD 420 to 900

A credible, fast, five to seven page site. The right choice when you need to exist properly online and nothing more yet.

  • ✓Five to seven pages
  • ✓Responsive design on a clean template base
  • ✓Enquiry form, tested
  • ✓Speed and Core Web Vitals pass
  • ✓Basic analytics and titles
  • ✓Admin access and walkthrough
  • ✓2 to 3 weeks

Standard

INR 95,000 to 2,25,000
approx. USD 1,140 to 2,700

The common choice. A custom designed site of ten to twenty pages, built to be extended and run by your own team.

  • ✓Full audit of the current site
  • ✓Sitemap and wireframes
  • ✓Two design directions, custom
  • ✓Ten to twenty pages
  • ✓Editable content areas and templates
  • ✓Speed work, analytics and goals
  • ✓Redirect map from old URLs
  • ✓5 to 7 weeks

Full

INR 3,00,000 to 7,00,000
approx. USD 3,600 to 8,400

For larger sites, multiple languages, ecommerce, or integrations with systems you already run.

  • ✓Everything in Standard
  • ✓Thirty pages upward, or a product catalogue
  • ✓Ecommerce or multi-language where in scope
  • ✓Integrations with CRM, ERP or booking systems
  • ✓Staging environment and structured QA
  • ✓Content migration from the old site
  • ✓Team training session
  • ✓8 to 14 weeks

What actually moves the price: the number of genuinely different page templates, not the page count; whether content and images exist or need creating; languages; integrations; and whether an old site has to be migrated with its URLs preserved. A twelve page site with four templates and supplied copy is a different job to a forty page site with twelve templates and nothing written. We quote after seeing the current site and the content position, and we do not quote from a page count alone.

What We Will Not Promise You

Web design attracts more overclaiming than almost any other service, usually about traffic. Here is what we will not say to win the work.

  • ✗We will not promise you rankings or trafficAnyone guaranteeing a position or a traffic number is either excluding the competitive terms or hoping you will not check. A new site removes technical obstacles. It does not buy authority.
  • ✗We will not promise a conversion rateWe can build the site so the path to enquiry is clear and fast. What converts also depends on your offer, your price and who is arriving, and those are not ours to control.
  • ✗We will not sell you a rebuild you do not needIf the structure is sound and the problem is speed, forms or content, we will tell you that, and it is a much smaller invoice.
  • ✗We will not lock you to our hosting or our pluginsDomain, hosting and admin stay in your name, and we avoid builders and licences that make the site non-portable.
  • ✗We will not pretend a template is a custom designStarter tier is a clean template base and is priced as one. If you want custom design, that is Standard, and we will not blur the two to win the quote.

Where to Start

You do not need to commit to a build to get a straight answer. Send us your URL and the one thing you wish the site did better. We will run the same check described above and tell you whether you need a rebuild, a redesign, or just the speed and forms fixed. If your current site is fine, that is a legitimate answer and we will give it rather than quote you anyway.

Website Design Questions, Answered

How much does a business website cost in India?

For a professionally built site, roughly INR 35,000 to 75,000 for a five to seven page template based site, INR 95,000 to 2,25,000 for a custom designed site of ten to twenty pages, and INR 3,00,000 upward for large, multi-language or ecommerce builds. Below about INR 15,000 you are generally buying a template filled in by someone who will not be available afterwards, which is fine for a placeholder and expensive for anything else. Our full pricing is published on this page rather than hidden behind a form.

How long does it take to build a website?

Two to three weeks for a Starter site, five to seven weeks for a custom Standard build, and eight to fourteen weeks for large or integrated projects. The schedule is set less by design and build time than by one thing you control: how ready your content is. Projects that slip almost always slip waiting for text, images, product data or an internal approval, not on development.

WordPress or custom code, which is better?

For most business websites, WordPress, and we say that as the people who would bill more for custom code. WordPress wins on cost of ownership: your team can edit content, developers are easy to find, and you are not paying someone every time a price changes. Custom code is genuinely better when you need user logins, calculators, unusual workflows or integrations with internal systems, and in those cases a WordPress site pretending to do the same job costs more in the long run. The wrong reason to choose custom code is the belief that WordPress cannot be fast or secure. Both come down to how it is built and maintained.

Do you provide website maintenance after launch?

Yes, as an option rather than an obligation. Maintenance covers WordPress core and plugin updates, backups, uptime monitoring, security checks and a small monthly allowance for content changes. It is useful because an unmaintained WordPress site becomes a security problem within a year or two. It is optional because your admin access and files are yours, so you can take maintenance elsewhere or handle it internally. Details on our website maintenance services page.

Will I be able to update the website myself?

Yes, and this is deliberate. Text, images, team members, documents, blog posts and new pages are editable by your team after a walkthrough we run at handover. Structural things like templates and global layout stay locked, because the most common way a site degrades is well meaning edits to the parts that hold it together. If you want more control than that, we will set it up and explain what can break.

Do you write the content and provide the images?

Design and build are included. Copywriting and photography are quoted separately, because they are genuinely separate work and many clients already have one or both. What we do include is the structure: how many words each section needs, in what order, and what each page has to say. Most clients write from that outline, which is far easier than facing a blank page. If you want us to write it, we will quote it, and if your content is not ready we will say so at the start rather than let the project stall quietly.

Will the website be mobile friendly?

Yes, and we test it rather than assume it. Mobile is designed as its own case, not a desktop layout squeezed down, and before launch we check real phones on a throttled connection instead of relying on a desktop score. That matters because Google and SOASTA found 53 percent of mobile visits are abandoned past three seconds, and most sites that feel fine on office wifi are not fine on mobile data.

Who owns the website, the domain and the hosting?

You do, and we set it up that way from the start. The domain is registered in your name, hosting is in your account, and admin access is yours. We confirm it in writing at handover. This matters more than it sounds: the most common reason businesses cannot leave an agency is that the agency holds the domain or the hosting, and a site you cannot take with you is not really yours.

Will a new website hurt my existing Google rankings?

It can, and that is almost always because redirects were skipped. Every old URL needs mapping to its new equivalent, titles and descriptions need carrying over or improving deliberately, and pages that already rank should not be deleted or merged without checking. We audit what ranks before we start and build the redirect map as part of the launch. Expect some movement in the first few weeks regardless, since Google has to recrawl, and be suspicious of anyone who promises none at all.

Do you build ecommerce stores?

Yes, on WooCommerce or Shopify depending on what you are selling and how you want to run it. WooCommerce suits businesses that want full control and have someone to manage the stack. Shopify suits those who would rather pay monthly and not think about infrastructure. Catalogue size, payment gateways, shipping rules and GST handling all change the build, so ecommerce is quoted separately rather than as a page count. See ecommerce website development.

What page speed should I expect?

For a content site we aim to pass Core Web Vitals on mobile and load the main content in about two seconds on a normal 4G connection. We measure on a throttled mobile connection rather than quoting a desktop score, because desktop numbers flatter almost every site. Heavy pages with video, maps, large galleries or third party scripts such as chat widgets and ad pixels will be slower, and those tradeoffs are worth discussing before they are added rather than after.

Do you do SEO as part of the build?

The technical foundations are included: clean structure, titles and descriptions, headings, schema, sitemap, speed, mobile and the redirect map. That is what stops a site from being held back. Ongoing SEO, meaning content, keyword work and links, is separate work over months and we do not pretend a good build replaces it. Anyone including full SEO free with a website is either not doing much of it or has priced it into the build.

Can you redesign our existing site instead of rebuilding it?

Often yes, and it is usually cheaper. If the structure works and the content is sound, a redesign on the existing foundation costs a fraction of a rebuild. A rebuild is the honest answer when the site is on a platform that cannot be extended, when the structure itself is the problem, or when the underlying code is so neglected that working on it costs more than starting again. We will tell you which situation you are in after looking, not before.

Do you work with clients outside Delhi NCR or outside India?

Yes. We are a website design company in West Delhi, based in Vikaspuri, and we meet clients across Delhi NCR in person when a project benefits from it. If you would rather sit with a web designer in Vikaspuri Delhi than brief one over email, that is available at no extra cost. Everything else runs remotely, which is how most of our work with clients elsewhere in India, the UAE, UK, USA, Australia, Singapore and Canada is delivered. Our hours overlap comfortably with the Gulf and Europe and workably with North America.

What do you need from us to start?

Your current URL, one sentence on what the new site has to achieve, your logo and brand files if they exist, and an honest answer about content. If the text is not written, say so on the first call: we can structure around draft content, but a finished design waiting on copy is the most common reason a website project runs late. Access to your existing analytics and Search Console helps too, because it tells us what is already working and should be protected.

Send Us Your URL and We Will Tell You What Is Wrong With It

Send us your URL. We will tell you on one call whether you need a rebuild, a redesign of what is there, or just the speed and forms fixed, which is often the honest answer and the cheapest one.