We Give Three of These Away Free. Here Is Where They Stop

With us, a full audit covers five areas. Technical: crawlability, indexation, site structure, redirects, errors and markup. UX: key journeys walked by hand, including forms actually submitted, on a phone as well as a desktop. Content: whether pages say what they need to, whether they match what your sales team says, and what has gone out of date. Performance: field data read at the 75th percentile, which is what Google actually assesses. And accessibility, automated checks plus manual keyboard and structure testing. What matters as much as the list is what comes out of it: findings ranked by what they cost you, with reasoning shown, plus an explicit list of things we are telling you to ignore. A full website analysis service that returns an undifferentiated list has done the easy half.

With us, a focused audit of one area is INR 25,000 to 45,000, a full audit across all five areas is INR 50,000 to 1,20,000, and an audit with a sequenced implementation roadmap and review calls is INR 1,25,000 to 2,50,000. The market spans free automated reports up to several lakh. Two honest notes on comparing. First, run our free tools before paying anyone, because a meaningful slice of what a cheap audit reports is what a free crawler already told you. Second, when comparing a website audit report price, ask for a sample and check whether findings are ranked with reasoning and whether anything is explicitly dismissed. Detection is largely automated now and getting cheaper every year. Judgement is what you are paying for.

About a week for a focused audit, two to three weeks for a full one, and four to six weeks where a sequenced roadmap and review calls are included. The data gathering is the fast part and could be done in a day. What takes the time is the manual review, walking journeys, submitting forms, testing keyboard navigation and reading content as a visitor would, and then the ranking, which means weighing every finding against your actual traffic and business rather than accepting a tool’s severity label. If somebody offers you a comprehensive audit in forty-eight hours, they are selling you a crawler export with a cover page.

A ranked list of findings, each with the reasoning behind its position, an owner and a rough effort estimate. An explicit ignore list naming what we are telling you not to bother with. The supporting evidence for each finding. And a walkthrough session rather than an email attachment, because the conversation about what you will actually act on is where most of the value lands. The document is yours to keep and to hand to anybody, including a different agency. We would rather you implemented the findings elsewhere than had them sit unread with us.

Often you should not, and we would rather say that on the page than during a call. Our free SEO checker scores a page automatically. Our free AI visibility checker runs 32 checks on any URL across crawler access, machine-readable identity, JavaScript rendering, answer structure and citability. The free brand audit covers positioning and identity. Between them they cost nothing and will tell you a good deal. What they cannot do is look at your entire site at once, weigh findings from different disciplines against each other, walk a checkout by hand, test keyboard navigation, or tell you which three things to fix first given your traffic and your team. That judgement is the paid part, and if you do not need it you should not buy it.

Scope. An SEO audit examines how well your site performs in search: keywords, content, technical crawlability, backlinks and competitors. A website audit is broader and includes search as one of five areas, alongside UX, content quality, performance and accessibility. Which you want depends on your question. If the problem is specifically that you are not being found, buy the SEO audit, because it goes deeper on that. If the problem is that something is wrong and you are not sure what, or you are about to redesign, buy the website audit. And if the question is really about positioning and how you are perceived, that is the free brand audit instead.

Yes, and most audits in this market do not, which is a significant omission. The WebAIM Million tested one million home pages using data from February 2026 and found detectable WCAG failures on 95.9 percent of them, averaging 56.1 errors per page, both figures worse than the year before. So the realistic expectation is that your site has issues, along with almost everybody else’s. We run automated checks and then test manually, because a large share of accessibility problems cannot be detected by a tool: whether the site is usable by keyboard alone, whether headings describe the content, whether form errors are announced, whether a journey can be completed without a mouse. For organisations serving government, education or healthcare, this is shifting from good practice toward requirement.

Yes, and that is one of the most common reasons to buy one. A diagnosis costs a fraction of a redesign and frequently establishes that a redesign is not what you need, which is a useful outcome even though it costs us the larger project. Our redesign page sets out the distinction between a refresh, a redesign and a rebuild. If you are weighing a significant spend, auditing first is simply good sequencing, and it is the situation where the fee most reliably pays for itself.

Yes, and we will keep the two priced separately so you can see what each costs and take either elsewhere. The audit fee buys diagnosis. Implementation sits with the relevant service: technical SEO for structural and indexation work, speed optimization for performance, and design or development work where the finding is a UX one. We keep them separate deliberately, because an audit that functions as a sales document for a predetermined project is not an audit. You should be able to take our report to another agency, and some clients do.

Usually, yes, and often fairly quickly. The common causes are diagnosable from data: a migration that lost redirects, pages dropped during a redesign, an indexation problem, a technical change nobody connected to the drop, or a search algorithm update that affected a content type. The first checks are whether the pages that used to bring traffic still exist and still return 200, whether they are still indexed, and whether the drop lines up with a date something changed on your side. A focused technical audit is often enough for this and is the cheaper purchase, so that is usually where we start rather than selling a full audit for a specific question.

There is no minimum, but there is a point below which the free tools are sufficient. A fifteen-page brochure site with modest traffic rarely needs a paid audit: run the free checks, fix what they surface, and spend the money elsewhere. An audit starts earning its fee when the site is large enough that problems can hide, when there is enough traffic for the damage to be measurable, or when a significant decision depends on the answer. Site size does affect the price, since more templates and more page types mean more manual review, but the deciding question is whether a decision rests on it.

No, and this is the main thing to check with any provider. Automated crawling is part of our process because it would be silly not to use it, and it is the starting point rather than the deliverable. The parts that are not automated: walking key journeys by hand, submitting forms, testing keyboard navigation, reading content as a visitor, weighing every finding against your actual traffic and business, and writing an explicit list of what to ignore. Where a finding comes from a tool rather than from judgement, we say so. A UX and SEO website audit that is really a crawler export is identifiable by its length and by the absence of anything being dismissed.

Ask for a sample report, redacted if necessary, and check two things. Are findings ranked with the reasoning visible, or just listed with tool-generated severity labels. And is anything explicitly dismissed, because an audit that flags everything has made no decisions for you. Then ask what they will want to know before starting. A website health check service worth buying will ask what decision the audit informs and who will implement it, because both change the scope. When you hire website audit consultant support, you are buying judgement about priority, and those three questions test for it directly.

Yes, and they need more time, which is reflected in the price. An ecommerce audit adds the checkout journey tested end to end on a phone as well as a desktop, product and category template structure, faceted navigation and the indexation problems it creates, product markup, and the performance characteristics of pages carrying many images and tracking scripts. The checkout is where the attention goes, because a UX problem there costs money continuously and is often invisible in aggregate analytics until somebody actually walks the path on a real device.

Yes. We are based in Vikaspuri in West Delhi, so as a website audit agency Delhi NCR based we can meet in person across Delhi, Gurugram, Noida and Faridabad, which is useful for the walkthrough session. Beyond that we work remotely across India, the UAE, the UK and the US. Audits suit remote delivery well, since the data gathering and manual review all happen through a browser. The one session worth doing live where practical is the walkthrough, because the discussion about which findings you will actually act on is the part that determines whether the audit was worth buying.