Case studies
Seven Engagements, Five Named Clients, and the Numbers We Will Not Claim
Most agency case studies end with a chart going up. These do not, because on most of this work we do not hold the data that would make such a chart honest. What each page carries instead is the brief, the diagnosis, what we built, the decisions that cost us money, and a section setting out exactly what we did not measure. Two of them carry a client figure, attributed to the client rather than presented as ours.
The seven
From a Clipart Logo to a Global Investigation Brand
A corporate investigation firm was pitching law firms and banks behind clipart and a small business website. The 2014 rebrand, and the engagement that never ended. Includes the client’s own enquiry figure, attributed to him rather than claimed by us.
He Sold. We Delivered. One Hundred and Fifty Times.
A Dallas marketer could sell websites faster than he could build them. From 2013 to 2021 we were the delivery half of his business, white label, from ten and a half time zones away.
A Trust Whose Work Happened Where Nobody Could See It
A wildlife conservation trust with no logo, no website and nothing to hand a forest official. Identity, a static site built to outlast us, and an annual report for authority submission.
People Research a Retreat Before They Book One
A retreat leader running entirely on referral, with nothing for a stranger to find. Identity, website, company profile and ongoing event management. No testimonial, because we do not have one.
Ten Websites, One Entity
The same client, a decade later. Structured data, content and AI discoverability across a network of ten sites, including a 243 page build with no content management system.
Four Product Lines That Read as Four Companies
A direct to consumer brand asked for four logos. We said the problem was that nobody had decided how the lines related to each other, and built an architecture instead. The smaller job.
We Audited Our Own Site and Found Our Own Mistakes
The one you can check line by line. We ran our own tools on our own site and found most of the problems we charge clients to fix, including several we had introduced ourselves.
Why one client is not named
Five of these name the client, because those clients agreed to it. One does not, because that client did not, and that is the end of the matter. We will not name a client without their permission, including when naming them would obviously help us win work, and the same will apply to you if you hire us.
Anonymity has a real cost: a case study you cannot verify is harder to trust, because you cannot go and look. That is part of why the seventh is our own website, where there is nothing to hide behind and every claim can be checked by viewing the page source.
What you will not find on these pages
- ⚠Traffic or ranking graphs. On most of this work we never had analytics access, and a chart from one site presented as though it described a whole engagement would be misleading.
- ⚠Unattributed client figures. Where a client gave us a number, such as the enquiry growth on the GREVESGROUP rebrand, it is labelled as their account rather than printed as our result.
- ⚠Client reported figures we could not stand behind at all. One client gave us a brand recognition number from their own survey. We left it out, and the page explains why.
- ⚠Invented testimonials. One of the seven has no quote because we do not have one, and we are not going to compose words and attribute them to a client.
- ⚠Revenue, leads or order values. Those are our clients own numbers rather than ours, and we have not asked permission to publish them.
- ⚠A proprietary score dressed up as an industry standard. Where we quote a score from our own tool, we say so in the same sentence.
Want the same honesty applied to your project?
Tell us what you have and what is bothering you about it. You will get a straight read on whether it is worth fixing, including the cases where the answer is that it is mostly fine and you should spend the money elsewhere.