Google Defines an SEO Audit in One Sentence. Most Audits Fail It.

Ours includes a prioritised findings list, with an effort estimate and an expected improvement estimate on every item. Instructions are written against your actual templates and URLs. You also get a query and page gap analysis, a competitor comparison on the queries that matter commercially, and the raw crawl data handed over. There is a clean list of everything we checked that turned out fine. It ends with a recommendation on what to buy next, including the option of nothing, and a walkthrough call with whoever will do the work. What is not included is a score out of 100, and the reason is on this page. The two items that matter most are the estimates, because Google’s own guidance says an audit should give you realistic estimates of improvement and an estimate of the work involved. Most reports sold under this name contain neither, which is the single most useful thing to check before you buy one.

Anywhere from free to several lakh, and the range is wide because two completely different products share the name. At the bottom, an automated crawl export with a cover page, which costs the seller about ten minutes because the free tier of the most widely used crawler covers 500 URLs at no cost. At the top, weeks of manual review on a large and complex site. Our own pricing is published above: a focused audit answering one question runs INR 20,000 to 35,000, which is USD 241 to 422. A full audit runs INR 50,000 to 85,000, which is USD 602 to 1,024. Audit with implementation runs INR 1,10,000 to 1,90,000, which is USD 1,325 to 2,289. The honest guidance on budget is that the price should track how much manual reading your site needs, so ask any provider how many hours of human review their fee contains. If they cannot answer, the fee is for the export.

A focused audit on one question takes three to five working days. A full site audit takes eight to twelve. Audit with implementation runs six to ten weeks because it includes the work. Within that, the data collection is the fast part and usually finishes on day two. The time goes on reading your pages manually, deciding which of the flagged items actually matter for your site, and estimating the effort and gain for each of the survivors. If somebody offers you a full site SEO audit report in 24 hours, they are selling you the day two output and skipping everything after it. That is a real product, it is just not worth what they are charging, and you can generate most of it yourself.

Yes, and it is the actual deliverable rather than an appendix to it. The findings arrive ordered by expected gain against expected effort, with both estimates written next to each item and the reasoning for the order stated so you can disagree with it. Each item is written as a specific change in a named template or URL, not as a description of a category of problem. That is the difference between something a developer starts on Monday and something that sits in a backlog for a year. The plan is also unconditional. You can hand it to your in-house team, to your current agency, or to another agency entirely, and it will work, because it was not written to be useless without us. We will also tell you plainly which items we think you should skip, which is part of the plan too.

For a first look, often yes, and we would rather you ran one before paying anybody. We publish a free SEO checker on this site for exactly that reason. What free tools do well is the mechanical part: finding the broken things, the missing things and the slow things. What they cannot do is decide which of those matters for your business, estimate what fixing each one would take, or read your pages against the queries you are trying to win. That judgement is the whole of what a paid audit should be. So the honest position is that free tools are not a weaker version of an audit. They are the first ten minutes of one, which is why it is unreasonable for anyone to charge you twenty five thousand rupees for the same output.

An SEO audit asks why search is not working and what it would cost to fix. A website audit is broader and asks whether the site is doing its job at all, which brings in usability, accessibility, analytics setup and whether visitors who do arrive convert. They overlap, but the questions are genuinely different and so are the answers. If your traffic is fine and your enquiries are not, an SEO audit will be the wrong purchase and will tell you very little. Our website audit services page covers that version. If you are not sure which you need, describe the symptom rather than the suspected cause and we will tell you which one answers it, including when the answer is neither.

The audit is the diagnosis and technical SEO is one of the treatments. An audit looks at everything, decides what the constraint actually is, and estimates the work. Quite often the answer is that crawling and indexing are the problem, and in that case the fixing is a separate engagement covered on our technical SEO services page. Just as often the technical side is fine and the pages themselves are the issue, which points at on-page SEO services instead. Sometimes the site is good and simply is not referenced anywhere. Buying technical SEO without an audit is a reasonable gamble on a site you know well, and an expensive one otherwise.

Read access to Google Search Console, read access to your analytics, and the site address. That is it for an audit. We ask for read access specifically because Google’s own guidance on hiring an SEO says to grant read access to Search Console at this stage and says in plain terms not to grant write access. We think that is right, and it means that during an audit we cannot change your settings or submit anything to Google even by mistake. We do not need your hosting login, your CMS admin, your domain registrar or ownership transfer of anything. If an audit provider asks for those before delivering a report, ask them what they intend to do with them.

No, and this is deliberate rather than an oversight. Those scores come from third party tools, and Google has stated that it does not evaluate or endorse third party SEO tools and that these tools do not have access to its internal ranking data. So the number describes a tool’s opinion rather than your standing in search, while looking authoritative enough to be mistaken for the second. It also compresses genuinely different problems into one figure, so a site with one serious issue can score worse than a site with thirty harmless ones. What we give you instead is an ordered list where the top item is the thing to do first. If you need a number to report upwards, use your own search traffic and conversions, which are at least measuring your business.

Yes, and it is written on the assumption that you will. Every finding is specific enough to be executed by somebody who has never spoken to us, and the walkthrough call is usually with the developer rather than with you. We hand over the raw crawl data as well. There is no clause, no retained ownership and nothing held back to make the implementation depend on us. We take this position for two reasons. An audit designed to be useless without the auditor is a sales document wearing a report’s clothing. And in practice, the businesses that take our audit elsewhere tend to come back later for something larger.

Yes, and it is a fair number of the audits we run. The useful framing is not catching anybody out, it is that the people doing the work cannot also be the only people assessing it, which is true of us as well. We look at the same data independently and report what we find. Sometimes the finding is that the agency is doing a reasonable job and the expectations were set wrong at the start. We will say that clearly, even though it is the less dramatic answer. Sometimes it is that very little has happened for a long time. Either way you get the evidence rather than our opinion, and you are free to show the report to them, which several clients have done to good effect.

Less often than you will be told. For most businesses a full audit every eighteen months to two years is plenty. Add a focused one whenever something specific changes: a redesign, a replatform, a migration, a sudden drop, or a new section of the site. What does not justify a re-audit is the passage of time on its own, and an annual audit sold on a subscription is usually a way of re-selling the same crawl. The exception is before any migration, where an audit beforehand is the single highest value version of this purchase, because the findings arrive while they are still design decisions rather than problems to be undone afterwards.

It will tell you which queries you are already close to winning, which is more useful and far more actionable. A full site SEO audit report from us includes a gap analysis: what you currently rank for against what your pages are capable of ranking for. The pages nearest to a commercially useful position usually represent the fastest gains available. What an audit does not do is replace proper keyword research for a new content programme, which is a different exercise with a different method. If what you actually need is a content plan rather than a diagnosis, we will tell you that during scoping rather than charging you for an audit that answers the wrong question.

We include a section on it, and we are careful about how much we claim. Google’s hiring guidance now explicitly mentions services sold around AEO and GEO, and advises thinking critically about the claims made for them. That is sensible, given how new the field is and how confidently it is being sold. Three things can be checked concretely. Whether AI crawlers are allowed to reach you. Whether your content is structured so an assistant can extract an answer from it. And whether your business facts are stated clearly enough to be quoted. You can run that part yourself with our free AI visibility checker before you talk to us. What nobody can honestly offer yet is a reliable method for ranking inside AI answers, and we will not pretend otherwise.

Yes. We provide SEO audit services in Delhi and throughout India, and work with clients in the UAE, the UK and the USA. An audit is reading, data analysis and writing, so it runs remotely with nothing lost. Clients who want an SEO auditor Delhi NCR based are welcome at the studio in Vikaspuri, West Delhi. The walkthrough is often more productive face to face, especially when the developer can join. Location genuinely affects one part of the work: the competitor comparison. The sites you compete against in Jaipur are not the ones you compete against in Manchester. We build that comparison from your actual search results rather than a generic list.