Your Logo Will Be Seen Smaller and Worse Than Anyone Designs It

Realistically, INR 12,000 to 22,000 for a single well resolved mark with the essential file set, INR 28,000 to 55,000 for a fully developed logo with every variant and a usage sheet, and INR 70,000 upward where letterforms are drawn from scratch or sub-brands are involved. Below about INR 5,000 you are usually buying a template or a generated mark, which can be the right call when you are testing an idea and the wrong one when the logo will be on a building. The question that matters more than price: does it include vector source files and written copyright transfer.

Two, each developed properly and shown where the logo will actually live, rather than ten thumbnails on a white slide. This is deliberate and it is the opposite of what most quotes advertise. Fifteen options sounds generous, but it means the designer has not made a decision and is transferring the judgement to you. The usual result is a committee choosing the safest option, or a hybrid assembled from three. If neither route is right, we go back to direction rather than drawing more marks, because that means the territory was wrong and more execution repeats the mistake.

Vector formats for anything that scales, usually AI, EPS, SVG and PDF. Raster formats for everyday use, PNG with transparency and JPG, at several sizes. Then the variants: horizontal, stacked, single colour, reversed, and a compact or icon version, plus a favicon and a square social avatar. Print files carry the correct colour mode with Pantone references where relevant. You also get a plain note on which file to send where, because the most common cause of a badly reproduced logo is somebody emailing a web PNG to a signage fabricator.

Yes, with us, confirmed in writing on completion for the final mark you paid for. This is worth checking carefully elsewhere, because it is not automatic: under Indian copyright law the author of a work is normally the first owner unless it was made under a contract of employment or ownership is assigned in writing. Many freelance marketplaces grant you a licence rather than ownership, which becomes a genuine problem at trademark registration. Two exceptions apply to everyone: typefaces remain under their own licence, which we state in writing, and copyright is not the same as a registered trademark, which needs a separate filing through an attorney.

For some situations, yes, and we would rather say so than pretend otherwise. If you are validating an idea, running a side project, or may rename within a year, a generator produces something serviceable in minutes for almost nothing. The real risks are that the output is assembled from the same component library everyone else is using, so marks repeat across unrelated businesses, that you usually receive raster files rather than vectors, and that ownership of generated output is legally murkier than a commissioned design, which matters at trademark stage. We use AI tools in parts of our own process. The judgement about what your category already looks like is the part they do not do.

Often we can fix it, and that is usually the better answer. If the mark is distinctive and legible, a redraw gives you proper vectors, the missing variants, correct colour values and a usage sheet for a fraction of a new design, while keeping the recognition you have already built. A new logo is honestly needed when the existing one is illegible at small sizes, too close to a competitor, carries a dated form that cannot be modernised, or no longer describes what the business does. We will tell you which after looking at the files, not before.

One to two weeks for Starter scope, three to four for a fully developed mark with all variants, and five to seven where letterforms are drawn from scratch or sub-brands are involved. The variable is rarely design time. Projects run long when feedback arrives in fragments from several people over two weeks, so we collect one consolidated round at each stage. If you have a hard launch date, tell us at the first call and we will say honestly whether it is achievable.

Usually as a separate lockup rather than built into the master mark. A tagline set small enough to sit under a logo becomes unreadable on a browser tab, a pen or an app icon, and designing the master around it compromises every small application. The practical answer is a primary mark without it, plus an approved lockup version with it, used where there is room: letterheads, signage, the website footer. That way you get the tagline where it is legible and never where it turns into a grey smudge.

We review the marks used by your direct competitors and the obvious players in your category before finalising, and we will flag anything uncomfortably close. That is a design check, not a legal clearance search. A proper availability search across trademark classes is a different exercise and a trademark attorney should do it. We supply the files an attorney will ask for, and we would rather you spend a small amount on that search than discover a conflict after printing stationery and fabricating signage.

A logo is one element. A brand identity is the system around it: colour values, a type system, layout rules, imagery direction and the guidelines that let other people stay consistent. A logo answers what goes in the corner. An identity answers what colour the heading is, which font the deck uses, and who decides. If your material looks inconsistent across brochures, decks and signage, the missing piece is almost never the logo. See brand identity design.

Yes, and we do this often. We rebuild the mark properly in vector rather than auto-tracing it, which is the difference between clean curves and a wobbly approximation with hundreds of stray points. Auto-traced logos look acceptable on screen and fall apart at signage size. A redraw usually also fixes the small inconsistencies that crept in over the years, and we will point those out and ask before changing anything, since some of them may be deliberate.

Yes, and the architecture question comes before the drawing. Do the sub-brands share the parent mark with a descriptor, carry their own marks in a shared visual language, or stand entirely apart. That decision affects everything afterwards, including how much design work you need in five years. Getting it wrong is expensive to unwind, so we settle it first, and for anything beyond two or three sub-brands it is really corporate branding rather than logo design.

What the business does in one paragraph, who it sells to, the names and websites of three to five competitors, any existing logo files including old ones, and one named person who can approve. The competitor list is the most useful thing you can give us: it is faster for you than describing a visual preference, and it tells us what to avoid as much as what to aim for.

Yes. We are a logo design company in West Delhi, based in Vikaspuri, so if you would rather sit with a logo designer in Vikaspuri than brief one over email, that is available. We offer logo design services Delhi NCR wide in person across Delhi, Gurugram, Noida and Faridabad, and work remotely with clients elsewhere in India as well as the UAE, UK, USA, Canada, Singapore and Australia. Logo work suits remote delivery well, because reviews are visual and asynchronous.

We go back to the direction stage rather than producing more marks. When neither route lands, the territory was wrong rather than the execution, and drawing six more from the same brief repeats the error faster. One reset is included at Standard and above. This happens occasionally and it is not a failure: reacting to a finished mark often clarifies what you actually wanted in a way that a reference board did not.