A Facebook Page With 10,000 Followers Earns About Five Reactions Per Post

Realistically, INR 15,000 to 25,000 a month for one platform done properly, INR 30,000 to 60,000 for two platforms with video and community management, and INR 70,000 upward where social is a primary channel with paid campaigns alongside. Ad spend is separate and goes straight to the platform. Below about INR 10,000 a month the arithmetic does not work: after design and writing there are no hours left for strategy or replies, so you get a filled feed and nothing else.

Two to three good posts a week beats daily filler for almost every business we work with. For context, Rival IQ found the median company across 2,100 brands posts about 4.5 times a week on Instagram and still earns engagement from only 0.36 percent of its followers, so volume is clearly not the lever. The right number is the highest one you can sustain for twelve months without the quality dropping, which for most small teams is eight to twelve posts a month. Three months of excellent weekly posts beats six weeks of daily posts followed by silence.

LinkedIn first, and often LinkedIn only. For most Indian B2B businesses the honest ranking is: the founder posting under their own name on LinkedIn, then the company LinkedIn page, then everything else a distant third. Instagram earns its place if your work is visual, for example manufacturing process, interiors, healthcare facilities or product. Facebook is usually a local discovery and review surface rather than a content channel. X and YouTube are only worth it with a specific reason and someone to own them. If an agency proposes all five, ask which buyers are on each.

Yes, at Full tier or as a separate engagement. Paid social is a genuinely different discipline from organic: audience building, creative testing, offer design and daily optimisation. Ad spend is billed by the platform directly to you and we do not mark it up or take a percentage, because a percentage model rewards an agency for spending more of your money. If you need enquiries this month, paid is the right answer and we will say so rather than selling you an organic retainer. See also Google Ads and PPC.

Sometimes directly, more often indirectly, and it depends heavily on your category. Direct enquiries from organic social are common for D2C, retail, clinics, interiors and anything visual with a local catchment. For most B2B, social works as corroboration: a buyer who found you elsewhere checks whether you look competent before calling, and that is a real job even though it will not show up as a social conversion. If someone promises you a specific number of monthly leads from organic posting, ask them to put it in the contract and watch what happens.

No, and trying is the most common way this budget gets wasted. The same money spent on one platform produces better creative, actual community management and enough data to learn something. Our platform step works by subtraction: we start from all of them and remove the ones your buyers are not on or you cannot sustain. Most clients finish with one or two. A dormant profile is worse than no profile, so if you are abandoning a channel, we will tell you to post a final note and leave the contact details accurate.

We do, both. Captions are written for the platform and the pillar, with a point and somewhere to lead rather than a block of hashtags. Creatives are designed on one template system so posts accumulate into recognition. What we need from you is subject matter: a fifteen minute call a month, or voice notes, is usually enough to produce content that sounds like your business rather than like an agency guessing.

At Standard and Full, yes, within an agreed response window, with genuine enquiries routed to you immediately rather than sitting in an inbox. This matters more than most clients expect: unanswered comments and DMs are the most common leak we find in an existing account, and in several audits the business had real enquiries sitting unread for weeks. At Starter tier publishing is included but community management is not, and we say so clearly rather than quietly leaving it out.

Three months to know whether the content direction is right, six to judge whether the channel is earning its cost. Month one is setup and baseline, month two usually looks flat, and month three is the first point where saves and shares reveal which pillar is working. Anything that spikes earlier is almost always a giveaway or a one-off reel, neither of which repeats. We build a formal month six review into the engagement precisely so the question can be asked honestly.

For B2B, the founder, by a wide margin. People follow and trust people, and a founder posting under their own name reaches their network and the networks beyond it, while a company page reaches a fraction of its own followers. The trade-off is that it needs the founder’s time, typically two to three hours a month with us handling the drafting, structure and scheduling. That is an inconvenient recommendation for us to make, because it is a smaller engagement than running a company page. It is still the right one. See LinkedIn personal branding.

Yes, at Full tier, and selectively. Micro influencers with genuinely engaged audiences in a specific niche usually outperform large accounts with bought followings, and they cost a fraction as much. We check engagement quality and audience location before recommending anyone, because a large share of Indian influencer audiences are inactive or outside the relevant market. We will not arrange paid posts without disclosure, which is both the law and the thing that makes them work.

No. It inflates the one number you are being judged on while destroying the audience data every later decision relies on, and the platforms are reasonably good at detecting it, which puts the account at risk. It also skews your engagement rate downward permanently, since engagement is measured against follower count, so a bought audience makes every future post look worse than it is. If your competitor has 80,000 followers and 20 likes a post, you are looking at the result.

Two pages. What we published, what it produced, what we are changing, and what we recommend stopping. Tracked link clicks and traceable enquiries sit at the top. Follower growth is listed because you will want to see it, but it is not the headline and we will not pretend it is an outcome. You also keep full access to the native analytics on every platform, so you can check anything yourself rather than take our word for it.

Yes. We are a social media marketing agency in West Delhi, based in Vikaspuri, so if you would rather sit down with a social media manager in New Delhi than deal with an agency over email, that is available. We meet clients in person across Delhi, Gurugram, Noida and Faridabad, and work remotely with clients elsewhere in India as well as the UAE, UK, USA, Canada, Singapore and Australia. For overseas work, time zone matters more than location: our hours overlap comfortably with the Gulf and Europe and workably with North America.

Admin access to your existing profiles, your logo and brand files if they exist, a list of your three or four most profitable services, and a named person on your side who can approve content within two working days. The approval bottleneck is the single most common reason social retainers underperform. Fifteen minutes of your subject matter knowledge a month, by call or voice note, is the other thing that makes the difference between content that sounds like you and content that sounds like an agency.