A Poster Is Read From Across the Room. Most Are Designed Six Inches From a Screen

With us, a single poster runs INR 6,000 to 14,000, a poster with its size and social formats runs INR 18,000 to 38,000, and a campaign series or large format work runs INR 45,000 to 95,000, with USD equivalents in the pricing section above. Across the market, poster design cost in India ranges from a few hundred rupees for a template to upwards of a lakh for campaign work, and the difference is mostly whether anyone designs for the actual viewing distance and sets the file up for the output. Where a studio quotes a poster design price per design, which is common, check what counts as one design: the same poster at three sizes is usually billed as three, and a social version as a fourth, so a low per-design rate can land above a project price. Printing is separate and paid to the printer. For large format in particular the print cost usually exceeds the design fee, so it is worth having the specification right before collecting quotes.

Lower than most people think, and the 300 dpi habit causes real problems here. 300 dpi is the standard for things held in the hand, such as a brochure or a business card. A poster read from a metre or more is comfortable at around 150 dpi at final size, and large banners viewed from across a road are routinely produced at 100 dpi or less. Two practical consequences. First, supplying a 300 dpi file for a six foot banner produces an enormous file with no visible benefit and often jams the printer’s workflow. Second, dpi is meaningless without a physical size: an image is only 300 dpi at a stated dimension, and the same file is 75 dpi if you print it four times larger. Where possible we keep logos and type as vector, which has no resolution limit at all, and only the photographs carry a dpi figure.

Yes, and they should be built rather than cropped, which is the part worth paying for. A print poster is usually tall, high resolution, CMYK, with type sized for several metres of distance. A social post is RGB, screen resolution, square or vertical, and read at arm’s length on a phone where a thumbnail decides whether anyone stops. Cropping the print file into a square cuts the composition and leaves text too small. Worth setting expectations on reach honestly: Rival IQ’s 2025 benchmark, covering 2,100 companies, puts the median Instagram post at 0.36 percent engagement by follower and Facebook at 0.046 percent. A poster on a wall that people pass daily may well outperform the same image posted organically. Both formats are included from the Poster and Formats tier.

Let the space and the distance decide rather than habit. A3 suits a desk, a lift lobby or a counter where people are within a metre or two. A2 is a good noticeboard and corridor size. A1 is the standard for a wall read from three to six metres and is the most common choice for events. A0 and above is for halls, entrances and anywhere read from further than six metres. Orientation matters as much as size: portrait suits narrow sightlines and pillars, landscape suits wide walls and spaces where people approach from the side. Go and look at the space before choosing, because the wrong orientation wastes more impact than the wrong size does.

Two layers, and the split should be deliberate. The first layer is whatever must be readable from the back of the space, which is usually one line and a date or an action. The second layer is for the person who steps closer, and it can carry a few lines. What does not work is a single undifferentiated block of text at a middling size, because it is too small for the far reader and too sparse for the near one. If the content genuinely will not compress into two layers, the honest answer is a poster plus something to take away, rather than a denser poster.

Yes, and event poster design services are a large share of this work. The particular demands: the date, time and venue have to be findable in a second from a distance, which usually means they get far more prominence than the first draft gives them, and there has to be an obvious way to act, whether a QR code, a short URL or a number. Events also need the most format variants, because the same design has to work at the entrance, on a standee, in a feed and often on a screen. That is why events usually land at the Poster and Formats tier rather than the single poster one.

Distance and repetition. A poster is fixed in a place you control, read from one to fifteen metres, and seen repeatedly by the same people. A flyer is held at arm’s length, read once for about a second, and then kept or discarded. That changes everything downstream: a poster needs much larger type and far less content, and it has to survive being looked at fifty times, whereas a flyer only has to work once. If your job is one offer reaching many people cheaply, our flyer and leaflet design page is the right one and the cheaper buy.

Yes, and please send them along with the source files for the logo, colours and fonts. One thing worth flagging early for posters specifically: brand colours defined only for screen will shift in print, and at poster scale that shift is more visible than it is on a business card because there is simply more of the colour on show. If your guidelines do not include print definitions we will propose them and show you what the difference looks like. Large format on vinyl or fabric shifts differently again, which is one reason we recommend a proof on the actual material for anything big.

We will manage it if you want, which means getting quotes, comparing them, checking a proof and signing off the run, with the printing paid directly to the printer so you see the real cost. Or we hand you packaged files with a written specification covering size, material, finish, mounting and quantity, and your own printer runs it. For large format we usually recommend printing close to where the poster will hang, since shipping a mounted A0 board or a roll of vinyl across the country adds cost and risk for no benefit.

For indoor posters, 170 to 250 gsm paper is standard, with matt lamination if it will be handled or if the lighting is harsh and reflections are a problem. For anything in a window, consider that it is read from outside through glass, so contrast matters more than fine detail and backlighting can wash out pale colours. For outdoor or repeated use, vinyl or flex is the normal choice, and for anything that will be rolled and reused, fabric survives better than vinyl. Mounting on foam board gives a poster a far more considered presence at events and costs little. We put all of this in the written specification rather than leaving it to the printer, who will otherwise default to whatever is cheapest and in stock.

Yes, and as a corporate poster design company this is some of the most useful work we do, precisely because internal posters are the ones seen most often. Safety notices, process reminders, values and culture posters, announcements. The thing that distinguishes good internal poster work is designing for the fiftieth viewing rather than the first: anything that shouts becomes wallpaper or an irritation within a fortnight. Series work also benefits from a reusable template, so your team can produce the next one without it drifting away from the first.

We will edit and compress what you supply at every tier, which for a poster is most of the writing work, because the job is cutting rather than composing. Full copywriting is included in the Campaign Series tier and quoted as a small addition below that. What has to come from you is the substance: the offer, the dates, the claims and anything with legal or regulatory weight. In practice poster copy is almost never too short. The editing pass that takes a paragraph down to a line is usually what makes the poster readable from the back of the room.

Yes. We are a poster designer in West Delhi, based in Vikaspuri, and we work in person across Delhi, Gurugram, Noida and Faridabad, and remotely across the rest of India, the UAE, the UK and the US. Poster work suits remote delivery well, with one caveat specific to this service: we would rather see a photograph of the actual space, with something in frame for scale, than work from a size alone. For large format we would normally recommend printing near where it will hang.

Ask one question before any other: how do you decide the type sizes. If the answer does not involve the viewing distance, you are buying screen design that will be printed, which is the root of most poster failures. Then ask whether you receive print-ready files at the right resolution for the final size, and whether social versions are built or cropped. When comparing any advertising poster designer India wide, be sceptical of portfolios shown only as flat renders at small scale, because that view hides exactly the problem you are trying to avoid.

For a notice on an office wall read from a metre away, a template is fine and we would say so rather than sell you something. Where templates fail is scale and distance. They are built to look right on a screen, so the type is sized for a screen, and enlarging a template to A1 produces a poster whose headline is marginal from where people stand. They are also supplied in RGB at screen resolution, which causes colour shifts and softness at size. If you are printing one A4 notice, use a template. If you are printing at A1 or larger, or paying for large format material, the design is a small fraction of the total and the wrong type size wastes all of it. That is the honest case for paying someone when you hire a poster designer.